Expanded portfolio of plant-based products for retailers
Uplegger Food Company is expanding its plant-based portfolio: Following the merger of Vivera and The Vegetarian Butcher into the Vegetarian Butcher Collective in autumn, the distribution activities of both brands are now also being bundled under one roof. With this portfolio expansion, Uplegger offers retailers a complete plant-based product range from a single source.
Going forward, the assortment will comprise a versatile range that covers various usage occasions and target groups within the plant-based segment, appealing to both flexitarians and plant-based-focused consumers.
Key assortment focus areas:
- Plant-based fillets
- Burger variants
- Versatile convenience products
All items are designed to maximize visibility, sales performance and assortment enhancement in the chilled food aisle, offering retail partners clear added value for category development.