Modernised design reflects the company’s evolution and philosophy
Uplegger Food Company is introducing a new brand identity with immediate effect. Alongside a modernised logo, the company has also refreshed its entire corporate design and relaunched its corporate website. The rebranding makes the company’s evolution more visible and further strengthens its positioning as a a leading partner for international food brands and the retail sector.
A new look for a growing company
The new brand identity combines a modern design with the company’s dynamic direction and reflects the core values of Uplegger Food Company: international food expertise, collaborative partnerships and a strong sense for relevant market developments. “Our company has evolved significantly over the past years. With the new brand identity, we are creating a visual appearance that reflects both our business today and our overall mindset,” says Konstantin Uplegger, Managing Director.
Focus on brands, retail and expertise
In addition to its updated visual appearance, the new website offers a clear structure and comprehensive insights into the company’s brand portfolio, expertise and business areas. Particular emphasis is placed on the role of Uplegger Food Company as the link between high-performing brands and the retail sector. With the relaunch, the company underlines its ambition to identify food trends at an early stage, actively shape categories and continue growing sustainably together with its brand partners — continuing the successful path established over recent years into the future.