New variety combines frozen strawberries with white and caramel chocolate

Franuí is further expanding its range in Germany: With Franuí GOLD, the brand is introducing a new fruit and chocolate combination to the market. Frozen strawberries are double-coated – first in delicate white chocolate and then in golden caramel chocolate.

Building on its established concept featuring frozen raspberries, Franuí is now adding strawberries to its range for the first time. At the same time, caramel chocolate introduces a new flavour dimension. The brand’s characteristic product concept remains unchanged: frozen fruit meets two crisp layers of chocolate.

With Franuí GOLD, the brand is further developing the still-young segment of chocolate-coated frozen fruits. Combining fruit, chocolate and a convenient snack format, the product deliberately sits between established categories such as frozen desserts, ice cream and confectionery, creating a distinct consumption occasion with Frozen Snacking.

The new Franuí GOLD Frozen Strawberries are available in the German and Austrian markets through Uplegger Food Company GmbH. They complement the existing range of Franuí Frozen Raspberry Milk Choco, Franuí Frozen Raspberry Dark Choco and Franuí Pink Frozen Raspberries. Like the existing products, Franuí GOLD Frozen Strawberries comes in a convenient resealable 150 ml cup, packed 12 units per case, with a RRP of €4.99*.

*Price is on the sole discretion of the retail.