Press Release

New complete meal-in-a-bottle

Created by Uplegger Food Company


Now available in German retail for the to-go area.

Langenhagen, February 16, 2021. Human fuel is the new plant-based meal in a bottle in the range of Uplegger Food Company GmbH, Langenhagen nr. Hanover. After a successful online launch as a powder, Huel is now available in German retail as a ready-to-drink meal for the to-go area.

The Huel brand is already extremely successful in Great Britain, with sales of around 45 m euros being achieved after just 4 years. Beyond this, Huel already has many fans in Germany: Several million meals have already been sold online, 2.67 m in 2020 alone and 8 m since launch. "The convenient ready-to-drink bottle naturally follows on from this successful concept" says Ulrich Strünck, Supplier Management at Uplegger.

The plant-based, healthy and convenient meal comes in a handy bottle. It has a balanced mix of nutrients and fibre, all 26 essential vitamins and minerals, high-quality vegetable protein, a balanced fatty acid profile and slow digestibility. All this particularly appeals to the active target market. Huel is available in German retail outlets in three flavours, Vanilla, Chocolate and Berry, each in a 500 ml bottle. The RSP is € 3.79 and the outer contains 6 bottles. Huel is also available in an attractive display containing 48 bottles.

Download: Pressemitteilung (PDF)
Download: Huel Range (JPG/300dpi/CMYK)