Press Release

Rain-forest animal shapes for kids

Created by Uplegger Food Company GmbH


Even more super-food for kids!

Langenhagen, January 12th, 2022.

Additional Super Snacks from Mia & Ben: frozen veggie nuggets for kids in shapes based on animals found in the Sumatra rain-forest. The nuggets are 100% plant-based, include 3 types of vegetable in every bite and are suitable for both vegetarians and vegans. Both products carry the Nutri-Score A and every purchase does a bit of good. Because each purchase supports with Project Wings rangers who protect wild animals in the Sumatra rain-forest. You can fihd the animals which are particularly worth protecting in and on the nuggets packs: the Sumatra elephant, the Sumatra tiger and the Thomas’s langur monkey. The tasty range of yoghurt alternatives for kids also will have an addition: the new flavour in the chilled counter is Mango.

An integrated marketing campaign includes PR, social media with Sarah Engels, influencers, sampling, OOH with an overall reach of 227m consumers which will give the necessary consumer-pull due to increased brand awareness and willingness to purchase.

The yoghurt alternatives in the flavours Mango, Apple & Pear as well as Strawberry & Banana are each available nationally in 2 x 85g packs (6 packs per outer, RSP € 1.69). The frozen nuggets Peas, Sweet Potato and Spinach, Carrots and Sweet Potato come all with 8 nuggets per 200g pack, 6 packs per outer, RSP € 2.99.

Die Joghurtalternativen in den Geschmacksrichtungen Mango, Apfel & Birne sowie Erdbeere & Banane sind jeweils als 2 x 85-Gramm-Packungen bundesweit erhältlich (Kartoninhalt 6 Stück, UVP 1,69 €). Die gefrorenen Nuggets kommen in den beiden Sorten Erbsen, Süßkartoffeln & Spinat und Mais, Karotten & Süßkartoffeln jeweils zu 8 Nuggets pro 200-Gramm-Packung, 6 Stück/ Karton, UVP 2,99 €.

Download: Press Release (PDF)