Press Release

Retail Start with Uplegger for dairy free yoghurt alternatives for kids

Created by Uplegger Food Company

05/18/2021

Super food: Mia & Ben creates super snacks for kids

Langenhagen, May 18, 2021. After the great success of Mia & Ben in Great Britain and Ireland, natural and sustainable yoghurt alternatives are now coming to Germany via Uplegger Food Company. Mia & Ben bring a breath of fresh air into a product category that perhaps has become a little old -fashioned and asks: “Can't you just do it super?” Super means more sustainable. Super means healthier. Super means at the cutting edge of science.

"We are particularly looking forward to working with Sarah Lombardi, who will give the marketing of the new Mia & Ben products a special attraction and dynamism," says Ulrich Strünck, manager at Uplegger. The products, which are entirely targeted towards the taste of children, are based on creamy and plantbased coconut milk, contain no added sugar and instead use the natural sweetness of fruits. The delicious yoghurt alternatives were developed exclusively at the Mia & Ben Institute and contain living microorganisms that support the microbiota in the intestine. They are also enriched with vitamin D and calcium and are, of course, lactose- and gluten-free.

The varieties Mia & Ben Apple & Pear and Mia & Ben Strawberry & Banana will be available nationwide as 2 x 85 g. packs as of mid-June 2021 with an RSP of €1,69 (6 packs in a box).

Download: Press Release (pdf)
Download: Mia & Ben Sortiment 2021 (jpg)

 

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