Strong start to the new year with over 50 million contacts

Created by Uplegger Food Company GmbH


Powerful communication and new products 2021

Langenhagen, December 8 2020. Vivera, the Dutch manufacturer of vegan meat alternatives, has put together a powerful communication package for 2021. It starts right away in Veganuary with an extensive digital and TV campaign for over 50 million advertising contacts, among others at Vox, RTL, SAT1, Instagram & Facebook, Der Spiegel, Brigitte, Eltern & Gala. At the same time, a co-operation with Proveg supports everyone who would like to reduce their meat consumption: The Veggie Challenge app from Proveg invites you to cook at home with many vegan recipes using Vivera products. During the first quarter of 2021, the packaging will be even more appealing: With a serving suggestion on all products, the consumer gets a direct impression of the final product. The Nutriscore imprint offers a transparent information of the nutritional values.

Four new Vivera products will be launched in February. Uplegger Food Company GmbH will distribute them to German and Austrian markets. The vegetarian Beemster Schnitzel combines the best of both worlds – the popular Dutch Beemster cheese with Vivera Schnitzel. The vegan chicken tenders are tender filetos like chicken. The vegan bratwurst from Vivera is a classic. The popular vegan bacon is now available in a consumer-friendly and learned 125g pack.

Download: Pressemitteilung (PDF)
Download: Vivera veganer Speck (JPG/300dpi)