Press Release

Inspiring new varieties and design relaunch

Langenhagen, April 26^th, 2023. The longing for moments of indulgence is growing in these times* and so snacks and desserts are becoming increasingly popular (9 of the top 30 fastest growing dishes on Lieferando are desserts**). This demand is perfectly served by the new Gü varieties Cheesecakes Cookies & Cream, Inspirations Caramel Honeycomb and Inspirations Mokaccino.

Enjoyed in a relaxed, private atmosphere at home, as an end-of-day or end-of-week treat, for brunch in good company, or as the crowning finale of a fine meal, they offer a special reward. The three varieties are in the new trendy Gü design in an eye-catching stack pack. The new design ensures a strong brand presence with a clear assortment and highlights the delicious Gü indulgence layers. Other well-known and popular Gü desserts as well as new treats for enjoyment at home will follow in the new design.

The Gü Cheesecake Cookies & Cream is a perfect combination of a chocolate cookie sponge cake base, topped with a silky vanilla mascarpone cream layer and finished with chocolate cookie sprinkles. Gü Inspirations Caramel Honeycomb is a true indulgent masterpiece from Chef Patissiers in London: a delicious chocolate caramel cheesecake topped with chocolate-covered honey pieces. And the Mokaccino variety transforms the previous Cappuccino variety into a trendy dessert: a dark chocolate coffee cream made from roasted Arabica and Robusta coffee on a sponge cake base, topped with a creamy layer of mascarpone and Sicilian Marsala wine. The variety is rounded off with the unique Gü ganache of chocolate and coffee.

Gü's delicious desserts for special moments of enjoyment are available through the Uplegger Food Company for the German, Austrian and Dutch markets. Gü Cheesecakes Cookies & Cream, 2 x 85 g, Gü Inspirations Caramel Honeycomb, 2 x 86.5 g, Gü Inspirations Mokaccino, 2 x 85 g, 4 pieces/carton each.

^{*Source: LZnet 09.12.22, Hans-Jürgen Deglow Trend research, consumer rituals are being renegotiated today.
**Source: https://snackconnection-marktplatz.de/gastro-trends/lieferando-report-2022}

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