Press Release

New eye-catching packaging design

Langenhagen, March 5^th, 2024. Since 2011, Gü Desserts have been the epitome of irresistibly delicious desserts in Germany and Austria, making moments of indulgence unforgettable. Now, the legendary desserts from London are coming with a new design: stylish and eye-catching as expected from Gü, increase visibility on the shelf and strengthening brand communication. The new stylish brick packs each contain two ramekins of the sweet delicacies. The Soufflé Chocolate and the cheesecakes with multiple layers and irresistible flavours are perfect for a cozy moment on the sofa or as the highlight of a dinner party.

"The new packaging represents the image and quality of our premium brand in a modern and dynamic way," explains Stefanie Jahn Hustler, International Marketing Controller at Gü. "We believe that this new design will not only increase the perception of our products through better visibility on the shelf but also contribute to more people experiencing Gü's unique moments of indulgence at home."

To ensure that every bite of a Gü dessert is an unforgettable indulgence, Gü carefully selects natural ingredients of the highest quality, such as real vanilla extract from Madagascar and Indonesia, as well as genuine sea salt from Guérande. The 100% recyclable packaging and recycled glass emphasise Gü's commitment to sustainability and environmental protection.

In parallel with the relaunch, social media and influencer activations, promotions, and leaflets will ensure additional consumer attention. The range in the new design, including Gü Soufflé Chocolate 2 x 60 g, Gü Cheesecake Double Chocolate & Vanilla 2 x 82 g, Gü Cheesecake New York 2 x 80 g, Gü Cheesecake Salted Caramel 2 x 92 g, Gü Cheesecake Cookies & Cream 2 x 85 g, Gü Cheesecake Chocolate & Coffee 2x85g, is now available in Germany and Austria in packs of 4 through the Uplegger Food Company in the retail sector.

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