Press Release

Product Innovation in the Frozen Food Category

Langenhagen, April 15^th, 2026. Franuí is expanding its frozen food portfolio with an indulgent and eye-catching innovation: Franuí Pink Frozen Raspberries. With this new launch, Franuí continues to strengthen its position in the dynamically growing category of chocolate-covered frozen fruit.

New product with clear differentiation

Franuí Pink Frozen Raspberries features frozen raspberries coated in two layers of fine white chocolate: white chocolate on the inside and a pink outer layer. The product is designed for high recognition and standout appeal at the point of sale.

Strong category and brand performance

The ongoing social media hype surrounding chocolate-covered frozen fruit continues to drive category growth. Franuí achieves a strong digital presence, reaching over 1.2 million consumers and generating more than 1.8 million impressions per month on average between August and December 2025.

As with the existing Franuí range, the new product is distributed in Germany and Austria by Uplegger Food Company GmbH: Franuí Pink Frozen Raspberries, Franuí Frozen Raspberry Milk Choco, and Franuí Frozen Raspberry Dark Choco, in 150 g cups, 12 units per case,
RRP €4.99*.

^{*Price is on the sole discretion of the retail.}

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