Press Release

Relaunch of the O’GURTs

Langenhagen, July 25^th, 2024. Friendly Viking's introduces the new O'GURTs: With improved recipes and eye-catching packaging, they appeal to an increasingly broad target group. Without compromising on taste and texture, the new O'GURTs are ideal for anyone looking to integrate plant-based yogurt alternatives into their lifestyle.

The new O'GURTs impress with a creamy and rich texture as well as an even better taste. Made from high-quality Finnish oats by a traditional Finnish family company, they offer healthy and delicious products in various flavours – delicious on their own or with muesli or fruits.

The new packaging design supports the optimized recipe and conveys the Friendly Viking's brand in an appealing way: clear, natural, and relaxed. The design emphasizes the Nordic and responsible origin of the products and the oat base, thereby strengthening the brand's positioning for a broader target group. Additionally, the products are competitively priced in the oat-based branded product category.

The new O'GURTs are distributed in the DACH region by Uplegger Food Company GmbH. The three delicious flavours – Natural, Vanilla, and Mango – are available in 350 g cups, with a RRP* of €2.29, carton content of 6 pieces.

^{*Price is on the sole discretion of the retail.}

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