Press Release

US cult flavour now available in the chilled aisle

Langenhagen, January 27^th, 2026. Uplegger Food Company GmbH is expanding its brand portfolio with a true US cult icon: Reese’s. Together with Uplegger, the iconic American peanut butter brand is launching its first dessert innovation in the German chilled aisle – Reese’s Peanut Butter Chip Mix-Ins, a creamy white chocolate dessert topped with original peanut butter chips.

With this market entry, Uplegger brings one of Europe’s most dynamic confectionery brands into a high-growth category. Reese’s benefits from strong performance in international markets and a rapidly growing fan base, particularly among young, urban consumers. At the same time, the brand perfectly complements Uplegger’s portfolio of high-quality, trend-driven chilled products.

The creamy white chocolate dessert combines the unmistakable taste of iconic Reese’s Peanut Butter Chips into a distinctive sweet-and-salty peanut butter indulgence. Depending on personal preference, the chips can be enjoyed as a topping or stirred into the cream. The dessert is presented in Reese’s iconic orange packaging, ensuring instant recognition in the chilled aisle.

Reese’s Peanut Butter Chip Mix-Ins are available immediately to the German retail market via Uplegger Food Company, 330 g per cup, 6 units per case, RRP € 3,49^*.

^{*Price is on the sole discretion of the retail.}

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