Press Release

Vivera Plant Salmon Fillet in HelloFresh boxes

Langenhagen, December 15^th, 2023. HelloFresh is meeting the growing demand for plant-based nutrition by adding more and more plant-based components to its menu suggestions. In Veganuary, the market leader for cooking boxes will test Vivera's Plant Salmon Fillet in its range. "Our super tasty plant-based alternative to salmon fits perfectly into HelloFresh's menu concept," Karin Lowik, Marketing Director at Vivera explains. Quick and easy to prepare in a pan, oven or airfryer, the plant-based salmon is a perfect product for the HelloFresh cooking box. The alternative to salmon can be used in a variety of ways in the menus and can easily replace classic salmon.

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