Press Release

Italian Pizza in a Stylish New Design

Created by Uplegger Food Company GmbH

05/06/2025

This relaunch combines authentic Italian quality with a bold and elegant brand identity.

Langenhagen, May 6^th, 2025. Crosta Mollica, the brand known for excellent Italian pizzas, is getting a new look. This relaunch combines authentic Italian quality with a bold and elegant brand identity. The iconic stripes – bold, stylish, and distinctive – create strong brand recognition. They make the Crosta Mollica products stand out in the frozen aisle and freezer sections, turning them into a true visual highlight.

The new emblem, Il Leopardo, symbolizes the leopardised sourdough crust of the pizzas, showcasing expertise and craftsmanship. As a fashionable and stylish brand element, it adds depth to the brand storytelling and strengthens Crosta Mollica’s unique identity.

This new design represents the Crosta Mollica commitment to perfection and passion for creating the best modern Italian pizza. Only those with a great taste can truly appreciate the exceptional quality of the products – that’s why Crosta Mollica pizza is NON PER TUTTI. This exclusivity celebrates those who understand the art of pizza – from how it’s made to how it’s topped, styled, cut and served.

The new campaign invites consumers into an aspirational Italian world where every aspect of pizza is treated with passion and dedication. With a modern, sophisticated, and stylish approach, Crosta Mollica remains the brand for true connoisseurs who appreciate exquisite taste. A comprehensive marketing strategy supports this stylish new design, including PR, sponsorship of Venezia FC, digital and social media ads, influencer collaborations, field marketing, online couponing, and sampling campaigns with an eye-catching Pizza Van.

The unparalleled taste of Crosta Mollica pizza is available in the four delicious varieties Stromboli with spicy Calabrese & Ventricina salami (447g), Margherita with tomato, mozzarella, and Sicilian oregano (403g), Imperia with ham, pesto, and creamy garlic (419g) and Quattro Formaggi with tomatoes and Italy’s finest cheeses (423g). Each carton contains seven pizzas.

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