Press Release

Strong start into the New Year

Created by Uplegger Food Company GmbH

12/16/2021

Powerful media campaigns of Vivera and The Coconut Collaborative.

Langenhagen, 15.12.2021. Our partner brands Vivera and The Coconut Collaborative have added to their successful 2021 media campaign. In January 2022, Vivera will launch a TV campaign on the high reach channels SAT 1, RTL, Pro Sieben, Vox etc., achieving 100m contacts. This will be reinforced by online and social media bursts on YouTube, Facebook and Instagram. The latest highlight is a TikTok campaign with 10 influencers and a total reach of ten million followers. Many new recipes can also be developed on Feasty and consumers can cook with their favourite influencers.

The Coconut Collaborative continues to be THE love-brand on social media with an incredibly high and loyal community. Here will appear in Q1 2022 video and photo ads with strong visuals and authentic content. The campaign will be supported by major influencer campaigns on Facebook, Instagram and TikTok. These will result in a pull-effect among the fabulous and engaged community. The love-brand works well offline too. An OOH campaign will increase distribution due to a high-impact poster campaign.

And that’s not all: Four tasty new products from the Coconut Collborative in London – a Greek-style yoghurt alternative and 3 desserts: Vanilla Cream, Chocolate Melt in the Middle Peanut Butter Chocolate.

Vivera will offer a completely new innovation: a vegan salmon with a tasty, buttery salmon texture which melts on the tongue and really lives up to its name.

Download: Press Release (PDF)

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