Press Release

Wickedly delicious plant based desserts

Langenhagen, January 10^th, 2024. The new brand Bon Dévil introduces a range of vegan premium desserts based on purely plant-based ingredients through Uplegger Food Company GmbH in the DACH region starting as of February. Eye-catching packaging ensures more diversity in the chilled section: Four plant-based desserts provide varied moments of enjoyment – whether warm or cold, chocolate or vanilla. Without cow's milk, without genetically modified ingredients, and without compromising on taste, Bon Dévil targets those who prefer a predominantly or exclusively plant-based diet, or simply want to be convinced by the devilishly good benefits and heavenly taste.

"Due to the fact that plant-based products have become mainstream and are increasingly demanded by flexitarians, the plant-based aisle is also expanding," describes Konstantin Uplegger, CEO of Uplegger, the current market situation. The demand is no longer just for puddings and occasional desserts but for high-quality options that convince in terms of taste and quality.

Best enjoyed warm, Bon Dévil Brownie Melt in the Middle offers a sinfully, melty center (2x90g, 6 pieces/carton). Creamy dessert delights in the flavours of chocolate or vanilla are promised by Bon Dévil Chocolate Ganache Dessert and Bon Dévil Vanilla Ganache Dessert, each in a 4x70g multipack, 6 pieces/carton. The Bon Dévil Chocolate & Co Dessert (2x60g, 8 pieces/carton) is a velvety chocolate cream crowned with a creamy, whipped topping, making it the purely plant-based interpretation of the absolute classic in the dessert aisle.

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